The UnkindIce Cream Co. Brief us

✱ Bespoke flavours, invented to order ✱

Ice cream that didn’t come here
to be liked.

It came to be talked about. We invent one-off flavours to a brief — yours — for parties, premieres, launches and any event that deserves better than a tub of something beige.

Brief us → @theunkindco
Earl Grey & Burnt Orange✱ Salted Honey & Thyme✱ Cherry, Smoked✱ Brown Butter & Miso✱ Strawberry, But Louder✱ Goat’s Cheese & Fig (For The Brave)✱ Dark Chocolate & Olive Oil✱ Rhubarb & Cold Revenge✱ Sweetcorn & Vanilla — The Interesting Kind✱

A few things that have crossed our minds. Your flavour doesn’t exist yet — that’s the point.

How it works

The premise is simple.
The flavour isn’t.

01

You brief us.

The occasion, the venue, the crowd, the in-jokes, the film, the product, the ex you’re trying to upstage. Everything is useful. Nothing is off the table.

02

We take it personally.

We develop a flavour that could only belong to your event — tested, tasted and argued over until it’s right. You get a say. We get the final word. (Kidding. Mostly.)

03

It shows up. It disappears.

Made in small batches for the day itself. Once it’s gone, it’s gone — your guests were simply there, and everyone else has to hear about it.

Who we’re sweet on

Occasions we make
exceptions for.

The evidence

Proof it’s not all talk.

Fresh evidence appears on Instagram and TikTok before it appears here. Follow @theunkindco for the crime scenes.

A scoop of pale coral gazpacho ice cream in a white bowl, topped with a crisp shard of Serrano ham
Gazpacho ice cream with Serrano ham The brief: “A moreish palate cleanser for a seafood BBQ that no one will expect.”
A dark chocolate sorbet dome in a white bowl, crowned with golden caviar pearls
Dark chocolate sorbet with caviar The brief: “A decadent dessert that says ‘I own 51% of this company!’”
A hand holding a mango margarita in a chilli-salt-rimmed glass against a London sunset, the Shard in the background
Mango margarita with Tajín rim The brief: “Take me back to Cabo without having to book a flight.”

The interrogation

Questions we get.
Answers we give.

Can you just do vanilla?

We can do your vanilla — the vanilla of your specific event, with an agenda and a backstory. Plain vanilla is available everywhere else on Earth.

How much notice do you need?

More than a week. Ideally more than a month. Inventing a flavour takes longer than scooping one. If it’s urgent, ask anyway — we do like a dramatic entrance.

Can you handle dietary requirements?

Vegan, dairy-free, gluten-free, nut-free — put it in the brief and the flavour gets built around it, not watered down by it.

How big does the event have to be?

Big enough to have a date and a reason. From dinner parties to premieres — if it matters to you, it qualifies.

How much does it cost?

It depends entirely on the brief — the size, the ambition, how it’s served. Tell us what you’re planning and you’ll get a straight answer. It’s the one kind thing we do.

Go on, then

Brief us.

Tell us about the event. Flattery is optional. Detail is not.

We read every brief. Even the vanilla ones. Especially the vanilla ones.

Allergic to forms? Slide into the DMs instead — Instagram or TikTok, @theunkindco.